Understanding What a Scam Is

A scam is any dishonest scheme designed to trick you into giving away your money, personal details, or valuables. Scammers often pretend to be someone you trust – such as a bank, government agency, or well-known company – to make their requests seem genuine. Their aim is to deceive you, often using urgent messages or tempting offers to pressure you into acting quickly.

In the UK, scams can take many forms. Some of the most common include:

  • Online scams: These can involve fake emails (phishing), fraudulent websites, or social media messages that try to steal your information or money.

  • Phone scams: Scammers might call you pretending to be from your bank or a trusted organisation, asking for sensitive details or urging you to transfer money.

  • Mail scams: You might receive letters claiming you’ve won a prize, inherited money, or need to pay an unexpected bill.

  • Text message scams: Fraudsters may send texts with links to fake websites or requests for payment.

Recognising a scam early is crucial. Acting quickly can help you avoid losing money, protect your personal information, and stop scammers from targeting others. Warning signs include requests for personal or financial information, pressure to act fast, or offers that seem too good to be true.

UK law offers you important protections against scams. For example, under the Consumer Rights Act 2015 and the Fraud Act 2006, you have rights if you’ve been misled, and there are legal consequences for those who commit fraud. Banks and financial institutions also have procedures to help victims recover lost funds, especially if you report the scam promptly.

To learn more about the different types of scams, how to spot them, and your legal protections, see our page on understanding scams and your rights. This will give you a broader overview and practical steps you can take if you think you’ve been targeted.

Common Warning Signs of a Scam

Common Warning Signs of a Scam

Recognising the warning signs of a scam can help protect you from fraud and financial loss. Scammers are constantly finding new ways to trick people, but many scams share common features. Here are some of the most frequent red flags to watch out for in the UK:

1. Unexpected Contact or Offers That Seem Too Good to Be True

Be cautious if you receive an unsolicited phone call, email, text message, or social media message – especially if it promises a prize, investment opportunity, or deal that sounds unusually generous. Offers that seem “too good to be true” often are. Genuine organisations rarely make contact out of the blue with high-value prizes or offers.

2. Pressure to Act Quickly or Demands for Secrecy

Scammers often create a sense of urgency, telling you that you must act immediately or risk missing out. They may also insist you keep the offer a secret, claiming it’s a limited-time deal or confidential opportunity. Legitimate businesses will give you time to consider your options and will not pressure you into making snap decisions.

3. Requests for Personal or Financial Information

If you are asked to share sensitive details – such as your bank account number, PIN, password, or National Insurance number – be wary. Genuine organisations, including banks and government agencies, will never ask for personal or financial information via email, text, or unsolicited calls.

4. Poor Spelling or Grammar in Messages

Many scam messages contain spelling mistakes, awkward phrasing, or grammatical errors. While not all scams are poorly written, these mistakes are a common sign that a message may not be from a legitimate source.

5. Unusual Payment Methods or Requests for Money Upfront

Be suspicious if you are asked to pay using methods that are difficult to trace or reverse, such as wire transfers, prepaid gift cards, or cryptocurrency. Scammers may also demand payment upfront before providing a service or prize. Reputable companies will not insist on these payment methods or require money before delivering a legitimate service.

6. Inconsistencies in Contact Details or Website Addresses

Check the sender’s email address, phone number, and website closely. Scammers often use addresses that look similar to those of real companies but may have extra letters, numbers, or slight misspellings. Always verify contact details independently – do not use numbers or links provided in suspicious messages.


Recognising these warning signs is the first step in protecting yourself. For more detailed advice and practical steps to stay safe, read our expert tips on spotting and avoiding scams. If you’re ever in doubt, it’s always safer to pause and double-check before sharing any information or making payments.

How can I verify if a message I received is a scam?

How to Check If Something Might Be a Scam

When you receive an unexpected offer, message, or deal, it’s important to take a few careful steps before responding. Scammers often try to pressure people into quick decisions, but taking time to check can help protect you and your money. Here’s how you can verify if something might be a scam:

1. Check Who’s Contacting You

Start by looking closely at the details of the person or company getting in touch. Does the email address, phone number, or website look official? Scammers may use addresses that look almost right but have small differences, such as extra letters or unusual domains. If you’re contacted by a business, search for their official website independently rather than clicking on any links provided in the message.

2. Research the Company or Individual

Search online for the name of the company or person who contacted you, along with words like “scam,” “complaint,” or “review.” This can help you find warnings from others who may have had negative experiences. Check if the business is registered and has a physical address and phone number that matches what’s on their website.

3. Use Official and Trusted Sources

Always use official websites or trusted organisations to confirm the legitimacy of offers or requests. For example, if you receive a message about your bank account, contact your bank directly using the number on your bank card or their official website. Never use contact details provided in a suspicious message.

4. Look for Reviews and Warnings

Read reviews on independent review sites and check for any warnings from consumer protection groups. If you can’t find any information about a company, or if what you find is mostly negative, this could be a red flag.

5. Avoid Suspicious Links and Attachments

Do not click on links or download attachments from messages you weren’t expecting, even if they appear to come from someone you know. These could install harmful software on your device or lead you to fake websites designed to steal your information.

6. Trust Your Instincts

If something feels off – such as being pressured to act quickly, being asked for personal information, or being offered something that sounds too good to be true – trust your instincts. It’s always safer to double-check before taking any action.

7. Know Your Rights

Understanding your consumer rights and protections can make it easier to spot when something isn’t right. UK law, including the Consumer Rights Act 2015 and the Consumer Protection from Unfair Trading Regulations 2008, offers protection against unfair, misleading, or aggressive selling practices. If a company refuses to provide clear information or tries to rush you, this could be a sign of a scam.

If you need more information about different types of scams and how they work, you can read more about scams to help you stay alert and informed.

By following these steps, you can make it much harder for scammers to trick you, and feel confident in recognising when something isn’t quite right. If you’re ever unsure, it’s best to stop and seek advice before proceeding.

Could this offer be a scam in my situation?

What To Do If You Suspect a Scam

If you think you’ve come across a scam, it’s important to act carefully and protect yourself. Here’s what you should do if you suspect something isn’t right:

1. Do not respond or give out personal information
If you’re unsure about a message, call, or email, don’t reply and never share your personal details, passwords, or financial information. Scammers often try to pressure you into acting quickly or sharing sensitive data. Take your time and don’t let anyone rush you.

2. Stop all communication
Cease all contact with the suspected scammer immediately. This includes blocking phone numbers, email addresses, or social media accounts they’ve used to reach you. Continuing to engage can put you at greater risk.

3. Keep evidence
Save any emails, text messages, letters, or records of phone calls. If money has changed hands, keep receipts, bank statements, or transaction details. This evidence can be crucial when reporting the scam and may help authorities investigate.

4. Report the scam
Reporting suspected scams helps protect others and can prevent further harm. To understand how to report a scam, follow the official steps for reporting in the UK. You may need to contact organisations such as your bank, the police, or relevant regulators, depending on the nature of the scam.

If the scam involves misuse of your personal data, you can find guidance on your rights and how to protect your information on the Information Commissioner’s Office (ICO) website.

5. Seek advice before taking further action
If you’re unsure what to do next, speak to someone you trust or contact an independent advice service. Avoid making payments or sharing more details until you’re certain the situation is safe.

If you believe you may have already been caught out by a scam, find out what to do if you’ve been scammed for practical steps on securing your information, recovering losses, and getting further support.

By following these steps, you can help protect yourself and others from scams. Stay vigilant, and don’t hesitate to reach out for help if you need it.

Could you help me report a scam and protect my personal data?

Getting Help and Support After a Scam

After experiencing a scam, it’s normal to feel upset, anxious, or uncertain about what to do next. The good news is that you’re not alone – there are dedicated organisations and services that can support you in recovering both emotionally and financially.

If you need help dealing with the effects of scams, you can find guidance on what steps to take, who to contact, and how to protect yourself going forward. Support services can offer practical advice, counselling, and assistance with reporting the scam. Many people feel embarrassed or blame themselves after being scammed, but it’s important to remember that scams are designed to be convincing and anyone can fall victim.

Emotional and Financial Recovery

Scams can have a significant emotional impact, causing stress, anxiety, or a loss of confidence. Talking to someone you trust, such as a friend, family member, or a professional adviser, can help. Some support services also offer counselling or emotional support specifically for scam victims.

Financially, if you’ve lost money, you may be able to recover some or all of it, depending on the circumstances. For example, UK banks must follow the Payment Services Regulations 2017, which require them to refund unauthorised transactions in many cases. If you paid by card or bank transfer, contact your bank immediately – they can advise if it’s possible to stop a payment or recover funds. Keep records of all communications and evidence related to the scam.

Protecting Your Identity and Finances

After a scam, it’s crucial to protect your personal information and prevent further harm. Here are practical steps you can take:

  • Change your passwords for online accounts, especially if you shared login details or suspect your information was compromised.

  • Notify your bank or credit card provider of the scam, so they can monitor for suspicious activity and help secure your accounts.

  • Check your credit report for unusual activity, such as new accounts or credit applications you didn’t authorise.

  • Be alert to follow-up scams – fraudsters sometimes target victims again, pretending to offer help or compensation.

Preventing Future Scams

To reduce the risk of being targeted again:

  • Be cautious about sharing personal or financial information, especially if contacted unexpectedly.

  • Watch out for warning signs, such as pressure to act quickly, requests for secrecy, or offers that seem too good to be true.

  • Keep up to date with common scam tactics and educate friends and family, especially those who may be more vulnerable.

Taking prompt action and seeking the right support can make a big difference in your recovery. For more information and tailored advice, visit the page on help dealing with the effects of scams.


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This material is for general information only and does not constitute
tax, legal or any other form of advice. You should not rely on any
information contained herein to make (or refrain from making) any
decisions. Always obtain independent, professional advice for your
own particular situation. Contend Inc is not regulated by the
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